It’s a way to filter through all the noise out there and hone in on the exact right thing for your business.
It’s based on illuminating your potential client’s pain, and then ethically offering to help them resolve it.
This is the opposite of scarcity-driven marketing, which is what most online marketers focus on (and what I used to focus on, too). This new approach is different. The ROI Method aligns your marketing and sales in a way so it truly serves your client.
Features
- First, they must admit there’s a problem in their life, business or relationship.
- This places them into “discovery mode”, meaning it’s your job to show them your process and unique method, as well as share personal stories with them that forge a true connection.
- In time, they think about buying into YOU as an authority.
- They begin to realise their problem, and must decide if they want to go from their pain to their vision. At this stage you must show them how your solution helps them do that.
- Finally, you show them the commitment is worth the result and you close the deal.