Ryan Deiss – Social & Community Mastery

Ryan Deiss – Social & Community Mastery

Monetizing Social Media

Course Breakdown:

  • Module 1: Start Here
  • Lesson 1: From The Author
  • Lesson 2: Social Success Cycle
  • Lesson 3: Social Media Marketing Goals
  • Lesson 4: The Customer Avatar
  • Lesson 5: Which Social Media Channel Is Right For You
  • Lesson 6: Engagement vs Seeker Channels
  • Lesson 7: 10 Minute Social Media Audit
  • Lesson 8: Social Media Dont’s
  • Lesson 9: When to Automate
  • Module 2: Social Listening
  • Lesson 1: Why Listen?
  • Lesson 2: Social Listening Goals
  • Lesson 3: Social Listening Tools
  • Lesson 4: Social Listening Metrics
  • Lesson 5: Social Listening Setup
  • Lesson 6: Social Listening Keyword Planning
  • Lesson 7: Tool Demo: Keyword Alert Setup
  • Lesson 8: Listening Without Paid Tools
  • Lesson 9: Using A Feedback Loop
  • Lesson 10: Tool Demo: Tag And Task Setup
  • Lesson 11: The 3-Step Social Customer Service Plan
  • Module 3: Social Influencing
  • Lesson 1: Why Influence?
  • Lesson 2: Social Influencing Goals
  • Lesson 3: Social Influencing Tools
  • Lesson 4: Social Influencing Metrics
  • Lesson 5: Growing Social Profiles
  • Lesson 6: Social Media Bouncing
  • Lesson 7: Social Media Topic Map
  • Lesson 8: 7 Blog Post Templates
  • Lesson 9: Socializing Blog Content
  • Lesson 10: Step 1 – Splinter
  • Lesson 11: Step 2 – Visualize
  • Lesson 12: Step 3 – Broadcast
  • Lesson 13: Step 4 – Tag
  • Lesson 14: Step 5 – Monitor
  • Lesson 15: Step 6 – Schedule
  • Lesson 16: Tool Demo – Edgar
  • Lesson 17: Defeating The “Social Fire Hose”
  • Lesson 18: Tool Demo – Facebook’s Boost Post Function
  • Lesson 19: What’s Your SOP?
  • Module 4: Social Networking
  • Lesson 1: Why Network?
  • Lesson 2: Social Networking Goals
  • Lesson 3: Social Networking Tools
  • Lesson 4: Social Networking Metrics
  • Lesson 5: What Is Media?
  • Lesson 6: Long Tail Media Outreach
  • Lesson 7: What Does Long Tail Media Want?
  • Lesson 8: Networking By Topic Map
  • Lesson 9: The “Short List”
  • Lesson 10: Reverse Media Outreach
  • Lesson 11: Staying Compliant
  • Module 5: Social Selling
  • Lesson 1: Why Selling?
  • Lesson 2: Social Selling Goals
  • Lesson 3: Social Selling Tools
  • Lesson 4: Social Selling Metrics
  • Lesson 5: The Value First Strategy
  • Lesson 6: Value First Offers
  • Lesson 7: The Customer Journey
  • Lesson 8: Content Segmentation
  • Lesson 9: Segmentation + Retargeting
  • Lesson 10: DEMO: Setting Up A Segmented Website
  • Lesson 11: Content + Social Media + Ad Retargeting
  • Lesson 12: Putting It All Together

Sales Page: http://www.digitalmarketer.com/lp/social-and-community-mastery

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