Module 1 The Role of Email Marketing Lesson 1: Meet Your Instructor Lesson 2: The Role of Email Marketing Lesson 3: THREE Different “Types” of Emails Lesson 4: The TWO Send Types Lesson 5: Email Marketing & List Building
Module 2 Creating Your Marketing Calendar Lesson 1: The Role of Your Marketing Calendar Lesson 2: Gathering Promotional Assets Lesson 3: Creating Your 30 Day Calendar Lesson 4: Creating Your 90 Day Calendar
Module 3 Email Campaign Creation Lesson 1: Email Campaigns Explained Lesson 2: Storyboarding Your Indoctrination Campaign Lesson 3: CASE STUDY: DigitalMarketer Lesson 4: Storyboarding Your Engagement Campaign Lesson 5: Storyboarding Your Ascension Campaign Lesson 6: Storyboarding Your Consumption Campaign Lesson 7: Crafting a Upsell Campaign Lesson 8: Storyboarding Your Segmentation Campaign Lesson 9: CASE STUDY: Best Buy Lesson 10: CASE STUDY: Kate Spade Lesson 11: Storyboarding Your Re-Engagement Campaign Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Campaign Lesson 13: CASE STUDY: DigitalMarketer Win Back Campaign
Module 4 Email Copywriting & Design Lesson 1: Harvesting Proven Sales Copy Lesson 2: The FOUR Reasons People Buy Lesson 3: Points of Belief Lesson 4: Crafting Your Subject Lines Lesson 5: Crafting Your Body Copy Lesson 6: Queuing the Click
Module 5 Optimizing Opens & Clicks Lesson 1: Getting More Opens Lesson 2: Getting More Clicks
Module 6 Tracking & Measuring Results Lesson 1: Benchmarking Your Results Lesson 2: What to Track & When To Track it! Lesson 3: DEMO: Email Stats Tracking Sheet
Module 7 Email Deliverability Lesson 1: 3 Ways to Prove You’re NOT a Spammer Lesson 2: Your Mailer Reputation Lesson 3: Your Sender Infrastructure Lesson 4: Your Subscriber Engagement Lesson 5: Monitoring & Tracking Deliverability
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