Digital Marketer – Analytics & Data Mastery

Digital Marketer – Analytics & Data Mastery

Make Smart
Business Decisions

What You’re About To Discover:

  • The exact same strategies we use here at DigitalMarketer to collect data, analyze it, and make smart data-driven decisions about our business
  • How to build a complete analytics dashboard that reveals the overall health of your company in one glance
  • Why it’s essential to remove outliers to avoid misleading data so you don’t make bad decisions (along with the exact formulas to do it)
  • How to calculate the lifetime value of a customer (this is ESSENTIAL if you want to know how much you can afford to spend to acquire new customers at a profit)
  • An 8-step flowchart that shows you an easy, step-by-step process for turning raw numbers into meaningful actions
  • How to set up full-funnel tracking so that you can immediately plug any leaky buckets in your systems and optimize the steps that will generate the biggest results
  • Why you MUST contextualize your data to make sense of it, and how to use “The Analyst’s Toolkit” to find out what’s REALLY going on in your business
  • How to measure customer satisfaction using metrics like refund rate, churn rate, and our custom-built membership retention report
  • Why you should be tracking the banner click % for each blog post to measure how well it creates interest in your product or service
  • How to keep a finger on the pulse of your audience using Reputation Score and a Qualitative Trend Report
  • How to track visitor recency and use it to gauge the effectiveness of your company’s branding efforts
  • The “Retargeting Naming System” that makes tracking your funnel performance super simple (this is the *key* to diagnosing the health of your entire sales funnel)
  • How to identify the critical 3-5 data points for YOUR business (no matter the size), how to track them, and how to use this data to actually generate more leads and sales
  • How you can use digital analytics to measure the impact of your company’s OFFline marketing (this will really impress your boss)
  • How to accurately track your all-important monetary metrics including sales, average order value, and revenue per visitor
  • How to identify which traffic sources are most valuable to your business (using our custom-made UTM Parameter Builder)
  • Why you can’t rely on averages or aggregates, and how to drill down to meaningful specifics instead
  • How to analyze the performance of each channel in your marketing so you can make intelligent decisions about how to scale your business
  • What “Cohort Analysis” is, and how to use this advanced tool to learn more about the true value of your membership program
  • How to measure your share of search to compare your company’s performance against your competitors

Sales Page: http://www.digitalmarketer.com/lp/analytics-data-mastery-special
Download Files Size: 3.47GB

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