Features
- Module 1 – Setting Up For Success
- From Product to Product Ad
- Product Feeds 101
- Setting Up Google Merchant Center
- Product Feeds on Shopify
- Product Feeds on Woocommerce
- Product Feeds on other platforms
- Fixing Problems in Google Merchant Center
- Setting Up Google Ads
- Setting Up Google Analytics
- Module 2 – From Launch To Sales
- Under The Hood
- Launching Your First Google Shopping Campaign
- The Optimization Pyramid
- Account Structure
- Keywords
- Bidding
- Bid Adjustments
- Your Optimization Routine
- Tracking sales with Google Analytics
- Module 3 – Save And Scale
- Search query level bidding
- Product Feed Optimization
- Competitive research
- Star Ratings
- Merchant promotions
- Google Merchant Center Feed Rules
- Working with Supplemental Feeds
- Data Feed Tools
- Target ROAS Bidding
- Product level ad groups
- Showcase Shopping Ad Type
- Advanced Google Analytics
- Pulling The Plug
- Module 4 – Beyond Google Shopping
- Dynamic Remarketing
- Static Remarketing
- RLSA
- From Shopping To Search