This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
Increase online sales by using behavioral psychology, persuasion and neuromarketing
Stay ahead of the curve with expert-curated lessons backed by research
Learn from the best: taught by hand-picked industry practitioners and academic scholars
Increase online sales by using behavioral psychology, persuasion and neuromarketing
Stay ahead of the curve with expert-curated lessons backed by research
Learn from the best: taught by hand-picked industry practitioners and academic scholars
Features
- Psychology Foundations
- How can we capture and hold attention? How capable are we of making truly rational decisions? To what extent do first impressions, visuals, and emotions affect our ability to learn information?
- Throughout Track One, we explore the psychological principles that drive human behavior and attempt to answer these questions.
- Neuromarketing & persuasion models
- Throughout track 2, neuromarketing, behavioral science and conversion experts will share the tools and frameworks necessary to evolve your marketing strategy. Roger Dooley will explain how the fast-growing discipline of Neuromarketing emphasizes how to appeal to the largely untapped, nonconscious brain. André Morys will show you how the human brain really works, and how you can leverage that knowledge to increase sales and conversions. Brian Cugelman and Michael Aagaard will teach you core lessons in digital psychology and show you how to apply them to your conversion funnel.
- By marketing to your user’s behavioral patterns in harmony with their conscious minds, you’ll become dramatically more persuasive, motivational, and habit-forming.
- Applied behavioral psychology
- Now that we have an understanding of these theories, let’s put them into action.
