Writing Copy That ACTUALLY SELLS Doesn’t Have To Be A Pain. Let Me Make It As Easy As “FILL IN THE BLANK” For You!
Features
- First step… Take out a piece of paper and at the top write a brief description of what you want your reader to learn/understand and what action you want them to take. Starting with the end in mind will always help you keep your focus on what’s most important.
- Next we want to visit popular “trending content” websites like digg.com, reddit.com, medium.com, buzzfeed.com, cracked.com, news.google.com.
- After we’ve selected a headline that captures our attention, we want to analyze and break it down into it’s core structure. The structure is “how it’s said” rather than what’s being said.
- Now that we have the structure, we can apply it to our subject matter. Let’s say you’re marketing an info-product for real-estate agents, specifically about the benefits of “short selling”.
- Now we can expand upon the topic, spicing up the benefits within our headline. It’s important here to think about our reader, what’s in it for them (benefit) if they continue on reading our material?
