What will you get
- Lesson 1: The Core of Positioning, De-Positioning & Competitive Advantage
- Lesson 2: The Positioning Platform & The Positioning Matrix™
- Lesson 3: Introduction to Creating a ‘Category Class’
- Lesson 4: Using Doubt & Dissatisfaction to Power Category Classes
- Lesson 5: Brand Positioning Ladders and the Variance of Positioning Influence
- Lesson 6: Part 1 of Controlling Your Targets’ Decision-Making Process
- Lesson 7: Part 2 of Controlling Your Targets’ Decision-Making Process
- Lesson 8: Part 3 of Controlling Your Targets’ Decision-Making Process: Using ‘The Two Movers’
- Lesson 9: The Positioning Venn and The Sweet Spot Venn Systems
- Lesson 10: Marty’s Private Client Positioning Workflow
- Lesson 11: Preparing to Create, Market and Message Your Own Category Class
- Lesson 12: Brand Positioning Traps and How to Avoid Them
- Lesson 13: Segmentation Strategies and Tactics for Positioning Power
- Lesson 14: Strategies & Tactics for Acquisition & Conversion
- Lesson 15: Strategies & Tactics for Stimulation of Purchasing
- Lesson 16: Positioning For Retention and Increasing LTV
- YOU GET ALL THIS AND MORE:
- 16 Full-Length Videos (20+ Hours) of Real Tactical Coaching, Not Just Teaching
- In 16 highly detailed training video lessons (over 20 hours of advanced training) by Marty Marion, you will get a full course on positioning and de-positioning, with strategies and tactics, and immediately actionable steps for your agency or brand, and for your clients. I will both teach and train you to understand and to be able to implement the critical aspects of positioning and de-positioning for competitive advantage. These are no-fluff intensive training lessons based on my 40-years of BIG AGENCY and multi-billion dollar client experience.
- Unlimited Replays
- You get full access to all 16 video lessons – over 20 hours of detailed training videos – that you can re-watch at any time, or at your own pace.
- Private Email Access
- You’ll get my private, client-only email address so you can email me at any time with any questions, or if you need clarification on something specific. I can’t promise instant replies to everyone, but I will try to get all questions answered as quickly as possible.
- Membership In My Private FB Positioning Group
- Everyone who buys access to my Intensive Positioning Blueprint Program videos will get automatic approval to join my private Facebook Group – Master Positioning Insiders – where I and many other top pros post continuously about branding, brand positioning and other related topics.
- Get immediately download Marty Marion – Intensive Positioning Training Program 2020
- No ‘Guru’ Mumbo-Jumbo and No Upsells
- I take each aspect of brand positioning science and de-positioning (the real home run for competitive advantage), which is often very complex, and break it down into intelligible actionable steps. I take the guesswork out of the process so it can be used by marketers and agencies in every possible category and for every size business.
- I’ve been teaching this and using it for close to 40 years privately for my clients and several of the world’s largest agencies and billion-dollar brands, and I am pulling back the curtain on all the big Madison Avenue agency strategies and tactics your competitors don’t want you to know. These video training lessons are not sales sessions for other services and you won’t be upsold or beaten over the head to buy the next greatest thing. Ever. This is serious information and detailed guidance on how to execute it across all marketing channels (OK, you’ll have some fun too, I promise).
