Hasan Luongo – Product Marketing Course
Product School’s Digital Marketing for Managers course is a part-time program designed for professionals who want to learn the frameworks and tools to acquire more users online and convert them into clients. Through 8 weeks of hands-on training, you’ll gain the skills required to work with and lead marketing teams.
This is not your traditional lecture class. The coursework is designed and taught by senior-level marketing experts working at leading tech companies. Expect a healthy mix of group work, handson practice, job search assistance, and an experiential learning process centered around developing a robust digital marketing plan.
What will you get
- StartCourse Handbook
- StartWeek 1. Marketing Funnels & Key Performance Indicators (KPIs) (349:39)
- StartWeek 2. Customer Acquisition Channels & Search Engine Marketing (SEM) (320:18)
- StartWeek 3. Social Advertising, Pay-Per-Click (PPC) & Search Engine Optimization (SEO) (325:59)
- StartWeek 4. Customer Relationship Management (CRM), Email, & Marketing Automation (316:37)
- StartWeek 5. Marketing Analytics, A/B Testing & Reporting (307:53)
- StartWeek 6. Branding, Storytelling & Conversion Rate Optimization (CRO) (314:47)
- StartWeek 7. Marketing Planning, Budgeting & Growth Hacking (313:10)
- StartWeek 8. Final Presentations (237:16)
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