Charm Offensive – Have Your Way With Words

I can’t do it. I can’t write hypey copy.

I’d rather beat my skin wafer thin with a meat tenderiser… and I’m absolutely terrified you’re going to force me into it. So here we are. I’m violating pretty much every possible rule for writing sales letters with reckless abandon, hoping you’ll summon the courage to join me on this rebellious journey. And by “join me on this rebellious journey”, I mean “hand me your hard earned money as soon as possible without hesitation.”

Ok. Enough frivolity and prevaricating for a moment…

I guess I should tell you what this course is all about.

Would you like that?

“yeah, I guess so” I hear you SCREAM!

This course will help you become a more entertaining writer.

You don’t have to change who you are.

You don’t have to become silly or contrived.

You can be yourself and use what you learn to create your own style that is congruent with who you are.

This is a skill that will complement every other skill you have.

This skill isn’t one that’s ‘nice to have’.

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It’s a MASSIVE unfair advantage over the competition.

There’s so much noise.

Substance is important.

But it’s style that separates you from the pack…

Form follows function. Style follows substance.

People will listen to your ideas if you can write copy that your audience enjoys reading.

You’ll be able to mash the right keys on your keyboard and make potential customers across the globe smirk, smile, or laugh out like a crazy person.

In this era of social media, being able to get and maintain people’s attention is an incredibly valuable skill.

A skill that enables you to give others a nice feeling even if they are thousands of miles away.

A skill that makes people remember you.

A skill that makes those same people tell their family, friends and mortal enemies about whatever it is you’re working on.

That’s powerful. And achievable.

There are plenty of wonderful direct response or general copywriting courses out there.

This course is different and by “different”, I don’t mean “I’m desperate for a USP and ‘different’ is the best thing I can come up with”. The content is discernibly different.

You won’t find a program like this anywhere else. I’ll show you how to combine elements and insights from a wide range of disciplines including comedy, fiction, and speechwriting to stand out in the world of business.

1. You’re someone who says things like “Word of advice: You should be more professional” without a hint of parody.
2. You think smiling, laughing, or making feeling people feel good are vastly overrated. (See point 1.)
3. You’re foaming at the mouth with rage because I conflated point 2 with point 1.
4. You loathe truth in marketing and advertising.
5. You believe blandness is a quality deserving of reverence.

1. You’re not an utter cockwomble like those I’ve described above.
2. You hate the fact that when you get in front of a keyboard, you become the most boring, humourless, bland person imaginable and want to change this.
3. You’d like to add moxie, oomph, cheek, spunk, swagger, sass or chutzpah to your copy.
4. You want to have a MASSIVE unfair advantage over your competition by being able to write copy that stands out.
5. You want the world of business communications to be more human, honest and enjoyable for all.

Which side are you on?