Chase Dimond – Email Marketing Course

What will you get

• There are 49 video lessons in total. Throughout the course we cover the following:
• Klaviyo Account Setup
• Email Collection via Signup Forms (3 Different Types)
• Core Email Flows (11 Different Flows)
• Core Email Campaigns (12 Different Campaigns)
• List Segmentation (Year Round + BFCM Specific)
• Best Practices + Helpful Tips (such as A/B Testing)
• Below is a more in-depth look at each section.
• Section 1: Klaviyo Account Setup
• Setup your Klaviyo Account & Integration
• Difference Between Campaigns and Flows
• Flow Naming Convention
• Section 2: Email Collection
• How to enable forms on your website + form examples
• How to build a basic email collection form
• How build a high converting email collection form + A/B Testing
• Section 3: Core Flows
• 11 Flows in Total
• Welcome Series for Non Buyers + 5 Other Pre Purchase Flows
• Customer Thank You + 4 Other Post Purchase Flows
• Section 4: Core Campaigns
• Campaign 1: Best Sellers
• Campaign 2: Free Product w/Purchase
• Campaign 3: Referral
• Plus 9 others
• Section 5: Segmentation
• How to segment your list in Quarters 1 – Quarters 3
• How to segment your list during Quarter 4 for Black Friday, Cyber Monday
• Section 6: Best Practices + Helpful Tips
• A/B Testing for Campaigns & Flows
• Flow Timing Delay Tests
• How to enrich your customer data
• And more!